Entertainment that moves.
Stories that stay.
Our Story
30 Minutes From Broadway Entertainment was founded by veteran entertainment executive, producer, and director Mark F. Kaplan and creates bold, emotionally resonant stories for theater, immersive experiences, film, and television (including broadcast and streaming). The name traces back to Kaplan's days at Sarah Lawrence College, a 30-minute trip from the city, where he founded his first theater company; he resurrected it years later after returning to New York from a film and television career in Los Angeles to make his way back to Broadway.
The company’s slate spans plays, musicals, screen content, and experiential work that speaks to today's audiences while staying creatively ambitious and commercially smart.
Kaplan brings over 35 years of creative leadership across theatre, film, television, and immersive media. He approaches each production as both storyteller and strategist, focused on emotional impact and meaningful return on investment.
Grounded in deep production expertise, 30 Minutes from Broadway leverages innovative financing, strategic collaborations, and a long-range vision to expand both timely and classic stories through licensing and multi-platform experiences.
Core Offerings
Bold, original plays, musicals, and live experiences developed to stand out in the marketplace and connect with contemporary audiences. Built for the stage, with select projects extending into film, these works are designed to generate excitement, attract partners, and create lasting value across platforms.
Original Works
Known titles reimagined with fresh creative vision, combining brand recognition with the ability to drive audience demand, critical buzz, and strong financial returns. Built to reconnect proven material with today’s audiences, these projects offer clear opportunities for production, partnership, and long-term commercial appeal.
Strategic Revivals
Distinctive stories, recognizable IP, and preexisting material transformed into compelling new entertainment. With built-in audience awareness and a distinct theatrical perspective, these projects create strong opportunities for production, partnership, and cross-platform growth.
Adaptations
Formats
Emotionally resonant plays and musicals crafted for enduring audience appeal and for life beyond a single production. Spanning original works and strategic revivals, these projects are designed for commercial potential, regional partnerships, touring, and long-term licensing opportunities.
Theater
Live, site-specific, and immersive experiences that break the fourth wall and deepen audience connection. Designed for museums, festivals, branded events, and nontraditional venues, these projects expand reach and drive impact.
Immersive & Experiential
Character-driven, high-concept stories created for today’s multi-platform audiences. Ranging from scripted comedies to unscripted reality and competition series, these projects are built to stand out in a crowded market and positioned for festival visibility, streaming platforms, and limited theatrical release.